In recent years, what is the "consumption upgrade" that frequently appears in social media reports?
In this regard, the explanation given by Baidu Encyclopedia is: “Generally speaking, the upgrading of consumption structure is the structural upgrade and level increase of various consumer expenditures in total consumption expenditure. It directly reflects the consumption level and development trend.”
After the reform and opening up, western culture, Hong Kong and Taiwan fashion began to affect the Chinese mainland, and people's clothing became more diversified. In a short period of time, 40 years (the reform and opening up since 1978), it took place from the brand to the consumer to the consumer. Great changes.
Brand selection can be roughly summarily summed up as before and after experience from brand name (luxury goods), "high cost performance"To the "fashion personality" change.
On the other hand, luxury brands have also begun to change the design style of exaggerated logos.
Immediately afterwards, the “cost-effective” brands that are fashionable and close to the people include Taobao, leisure sports,Fast fashion brands, etc., have begun to become consumers.
Later, unique style of niche, original designer brand became popular among consumers.